Overview

DeFungiz is a digital collectibles brand, originally built for 0G Labs and now expanding into a larger ecosystem. Rooted in fungi-inspired aesthetics and the pun “The Fun Guys,” the brand combines collectible design, 3D character creation, and a modular identity system into a playful yet premium experience.

The goal was to build a brand identity that’s instantly recognizable, scalable, and community-driven.

Tools I Used

Figma → Logo, UI system, and component design

• Pinterest → Moodboards, references, and visual research

• ChatGPT + Google AI → Prompt ideation, storytelling scaffolds, and mascot refinement

• After Effects → Wordmark motion

Logo & Visual Identity

Concept: A geometric union of the D (initial) and Z (last letter), forming a simple, bold mark.
Wordplay: DeFungiz = “The Fun Guys.”
Palette:

• Purple (community-inspired)

• White for clarity
  I always start with research. For DeFungiz, I got immersed in the world of fungi — spores, threads, growth patterns, and their strange mix with tech. That research informed the logo concept: a geometric union of the “D” and “Z”, minimal but grounded, paired with a palette the community already gravitated toward — deep purples, sharp whites.

  The result was clean, flexible, and bold enough to stand beside any mascot or collectible the brand would grow into.

  

Mascot / Character Designs.

The real challenge — and joy — was designing the mascot. I didn’t jump straight into 3D. I sketched, collected references, and studied mushroom anatomy alongside fashion cues from streetwear and varsity culture. Only after immersing myself in those details did I start building prompts.

Each prompt was tested, refined, and pushed until the character felt right:

• A humanoid mushroom with textured fungal skin

• A bold Amanita cap with cream spots

• Piercings for edge and personality

• Outfits inspired by youth culture (hoodies, jackets, chunky sneakers)

• Accessories like glowing halos or chains that hinted at community flex culture

That process — research → sketch → prompt → refine — gave the character consistency. It wasn’t just random renders. It was a personality, “The Fun Guy,” born out of the brand’s own name.

UI Design Layer

I translated the brand into a dark, minimal UI system that could showcase the collectibles.

• Designed card layouts for projects and characters

• Built grid systems inspired by fungal networks

• Created component-based screens in Figma for scalability

The goal was to create an interface that feels both playful and premium, aligning with the identity and mascot design.

Conlusion

For me, DeFungiz isn’t just a Project. it’s a glimpse into how I work. I don’t stop at surface-level design. I research, sketch, test, and build until the story feels alive. Every detail, from the curve of a letter to the glow of a halo, has a reason.

This is the kind of immersion I bring into every project: finding the story beneath the surface, and designing a world around it.